Photograph

The name behind Polaroid: Edwin Land


Despite digital cameras delivering ‘instant’ images every time the shutter button is pressed, the instant print continues to appeal, creating a healthy business for Fujifilm with its Instax line, and plenty of investment in the revived Polaroid which, today, is re-creating a number of its original cameras as well as producing new products. There are plenty of other companies selling instant cameras – mostly based on Instax models – or refurbishing classics such as the Polaroid SX70.

Australian Camera profile feature

Australian Camera July/August 2021 issue cover

(Image credit: Future)

This article originally appeared in Australian Camera magazine, one of Digital Camera World’s sister titles Down Under. Click here to find out more about Australian Camera magazine, including how you can subscribe to the print issues or buy digital editions.

Is it the fascination with the idea of a unique one-off print? Or is it simply the whole experience of watching an image slowly form before your very eyes, as if by magic? Regardless, the instant camera was a hit from the very start and has remained so ever since, bouncing back from a lull caused by everybody focusing their attentions on digital imaging.



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